Our Approach

We use a simple but effective philosophy and methodology across all of our projects. This enables us to deliver design-led innovation we can measure.

We believe the best innovation happens at the intersection between people, place, and purpose.


We believe public spaces should be for people. We work with key stakeholders and engage them throughout the research, design and delivery process to ensure our visions have public buy-in and are rooted in local culture and relevant to local people.


We ensure ideas are rooted in the history and heritage of the place. This includes understanding how concepts and strategies work in harmony with other initiatives, sites and constraints.


We deliver projects with public value. Everything we do is rooted in social impact to create better places for people.

people place purpose
belfast culture shop

We use the established double-diamond design methodology across all of our projects. This approach to innovation was first coined by the UK Design Council in 2005

double diamond

This approach has led us to become founding members of several innovative international networks

safer public space logo

A global network of organisations aiming to make our public spaces inclusive and safe.

Safer Public Space
culture next logo

Over 23 member cities in Europe developing cultural-led urban development programmes.

Culture Next
european rooftops logo

Creative Europe programme developing rooftop strategies and interventions across 9 EU cities.

Rooftops For Europe

We always work in collaboration.
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Portview Trade Centre
310 Newtownards Rd, Belfast BT4 1HE

Designed and developed by USI